Friday, September 5, 2008

6 common website mistakes

As I'm reviewing my client’s company websites to prepare for SEO Analysis report. I'm struck by how often I see the same website mistakes.

Since we've been offering the SEO Services since 2002, we've reviewed over hundreds websites. In most of the sites we noticed same mistake repeated by the different website designer.

To put it into terms that someone can tell to--the company is basically losing money every day they don't fix their website.

Here are 6 common website mistakes that could be costing you money:

1. JavaScript or other crawler-unfriendly navigation that may obstruct indexing. Most new sites don't have this problem, but there's almost always at least 1 site we review in every class that has its main navigation pretty much invisible to the search engines. If your navigation basically doesn't exist as far as Google is concerned, then it's very difficult to get all of the pages of your website indexed.

2. Navigation that buries important pages within the site architecture. The deeper those pages are buried within the website, the less importance they are given. For SEO, as well as usability purposes, it's often helpful to showcase important sections of the website up an additional level in the site's hierarchy. This can usually be achieved via a search-friendly CSS mouse-over menu.

3. Duplicate "pages" getting indexed under multiple URLs. While Google has, for the most part, worked out many of their canonical issues of the past and now generally realize that is the same as, many content management systems (CMS) take things a step further and provide a whole array of URLs for any one particular page of content. Sometimes this is done purposely for tracking reasons, as with session ids or tracking links appended to the end of URLs; but other times, it's simply done because the CMS was never designed with search engines in mind. This is not a good thing, as it can cause the spiders to be so busy indexing the same content that they miss the more important stuff.

4. No keyword phrase focus in the content or conversely, keyword phrase stuffing. It never ceases to amaze me when people claim to have optimized a page, but there are no keyword phrases anywhere to be seen within the content. I suppose this might happen because they've put them in the keyword meta tag and assume they've optimized. (It's a good thing they've come to our class when this is the case!) On the other side of the coin, there are those who seem to think that 4 instances of a keyword phrase in one sentence must certainly be better than just one! The fix, of course, is to provide a balanced focus on the optimized keyword phrases so that a trained SEO would know what the page is optimized for, but the average reader wouldn't find the copy repetitive.

5. An optimized home page, but that's it. While optimizing just the home page is better than not optimizing anything, it's not going to increase the website's search engine traffic by that much. Without fixing all the issues on inner pages and optimizing a number of them for their own set of keyword phrases, the site will basically be leaving money on the table.

6. Additional domains owned by the company are not properly redirected. In the old days, it was fine to park any additional domains that the company owned as an alias of the main website; however, today it's much better practice to 301-redirect all additional domains to the main website. This enables the company to control which domain is the one that the search engines index, and avoids any splitting of link popularity between the different domains.

At Rapidvector SEO we take about the above common mistake and that’s the reason we develop our client site in house instead of outsource them for more detail to create your own website with us please visit Rapid Vector.

1 comment:

brady said...
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